A  recent study called “The Female Factor” reveals that women’s spending habits have changed dramatically in the past decade. Women are more involved in their family’s finances now and are actively involved in making big-ticket item purchases. According to the study, 90% of women now deal with financial planners, a jump of 18% since 2000. And eight out of 10 women say they buy and sell stocks to make money, an increase of 20% in only nine years.

… But not only are they savvier about how to earn and manage their money, they’re also bolder and more decisive about how to spend it. During the past year, according to the study, 97% of women negotiated how much they would pay for a car, compared with 86% in 2000.

… Women are also more tech savvy, and six out of 10 women describe themselves as their family’s “chief technology officer” and say they’re just as involved as their husbands when it comes to buying devices and gadgets.

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